About us
Tiago Lemos
Founder & CEO Spain
More than 20 years of experience in Marketing. He passed by L’Oreal, Unilever, Coca-Cola, LG and Cafento. Lived and worked in Lisbon, Madrid and Gijon.
When he moved to Asturias, he awakened his entrepreneurial soul. Since then, he has created several companies: Los 3 Sentidos, Hoopoe Running Apparel and it was in Tiago’s head that the concept of Departamento de Marketing was born.
Tiago simplifies, approximates and facilitates, always! He has a gift for conveying ideas and knowledge in an inspiring way. He likes to dedicate himself to training in which he explains all the marketing concepts with a high practical sense.
Inês Simas
Co-founder & CEO Portugal
25 years of marketing experience. Worked for companies such as Hewlett-Packard, Pescanova, Nutrexpa, Coca-Cola and Navigator. She lived and worked in Lisbon and Madrid.
Ines founded the Departmento de Marketing in Portugal in 2017. She make the bridge between the best marketeers and the companies that believe in the transformation that marketing can brings to the business.
For Inês without emotions there is no Marketing. Her art is planning and transform strategies into action plans. She has an obsession: always measure results and learn along the way.
Silvia García
Marketing Manager
18 years of experience in Marketing. He spent almost 9 years at Suzuki where he played different roles within the marketing department until he ended up in charge of the brand in Spain.
Since 2017 in Departamento de Marketing, Silvia has worked with clients from all types of sectors and is one of the most knowledgeable people in the Asturian business world.
Passionate about work, with great capacity for learning, adapting to changes and creativity to continually present new solutions, Silvia has a lot of experience in managing multidisciplinary teams.
Paula Reis
Marketing Manager
+15 years of marketing experience. Worked for companies such as Walt Disney and Coca-Cola early in her career. For the past 10 years she worked in McDonald’s where she had held various marketing roles. She was responsible for projects of international prominence and of great national impact. She lived and worked in Lisbon, Oporto, Greece and Brazil.
Since 2018 in the Departamento de Marketing, Paula has been leading projects in sectors such as: Health, Restaurants, Flooring and Coatings, Decoration and Information Technologies, among others.
Pragmatic and analytical, Paula likes to have a good understanding of the business and its growth engines and from there, transform data into valuable insights.
Marta Amorim
Marketing Manager
+25 years of experience in Marketing. Worked brands such as Coca-Cola, Auchan, Diageo Portugal, Opel, Unilever, Johnson&Johnson, Nestle and L’Oréal. For the last 10 years, she has dedicated herself to launching and managing the KidZania brand in Portugal, taking over the company’s Marketing and Communication.
Since 2019 in the Departamento de Marketing, Marta has been leading projects in sectors such as: FMCG, Catering, Entertainment, Health and Plant Based Food, among others
Thoughtful and methodical, Marta is passionate about seeing brands in action, without ever leaving anything to chance.
Daniel Coelho
Marketing Manager
+18 years of marketing experience. Worked in Unilever, United Biscuits and Colgate-Palmolive. He also worked in the marketing services sector at Universidade Europeia, IADE, IPAM and Guerin – Salvador Caetano Group. He lived and worked in Lisbon and Madrid.
Since 2018 in the Departamento de Marketing, Daniel has been leading projects in sectors such as: Health, FMCG, Plant Based Food and Energy, among others.
Very focused on results, Daniel likes to lead change through a strategic vision and strong interpersonal relationships, driving innovation in every challenge.
Alexandra Portugal
Marketing Manager
+25 years of experience in Marketing. Started at Central de Cervejas, one of leading brand of beers in Portugal, and for the last 20 years she was at McDonald’s. She was responsible for several projects among which the creation of the McCafé and launched McBifana (a typical Portuguese product). She created several platforms and communities with the aim of bringing together, retaining and rewarding McDonald’s customers.
Since 2020 in the Departamento de Marketing, Alexandra has been leading projects in sectors such as: Algae based solutions, Health and Automation Industry, among others.
Energetic and empathetic, Alexandra has a business vision that goes far beyond marketing. It involves teams, generates consensus and goes to the field. She is our specialist (one more) in Digital Marketing.
Pedro Mendes
Marketing Manager
More than 20 years of experience in Marketing. He started at Mediacom, then moved to Compal where he began his career in Trade Marketing and Strategic Marketing. In Refriango, he found the opportunity to get to know a new reality, Angolan. He returned to Portugal through McCormick (Margão) and Biocodex, thus adding the marketing of the pharmaceutical sector to his vast career. He currently attends an MBA at Porto Business School.
In 2021 he joined Departamento de Marketing. It is reflected in the passion we have for marketing. Pedro is a specialist in creating brands with personality and ambition. This is the basis you use to create branding strategies.
Pedro is involved and demanding in finding solutions for the various challenges. Lover of nature and animals, sustainability guides his performance and the way he lives.
Mónica Vaz
Marketing Manager
More than 20 years of experience in Marketing. Mónica spent most of her career at Unilever where she took on mutiples roles in marketing, trade marketing and sales. She worked brands such as Olá, Lipton, Knorr and Vaqueiro, among others. Later in Auchan she developed category management and e-commerce projects.
In 2021 she joined Departamento de Marketing. Marketing has always been one of her passions and this can be seen in the way she embraces the projects.
Multifaceted and with team management experience, Mónica shows confidence, being able to inspire ambitious visions and motivate teams around a common goal.
Rita Santos
Marketing Manager
More than 15 years experience in different sectors and countries. Rita started in the financial sector where she was an investment analyst and then became head of marketing at Millennium Banque Privee in Geneva. More recently she accumulated experience in the commercial area of Sofresco.
Since 2021 in the Marketing Department. Rita has a high multicultural sensitivity as a result of the multiple multinational projects in which she has participated. She has worked in Portugal, Spain, Switzerland and the United States in marketing and sales functions. She speaks 5 languages fluently and has an MBA.
Rita is a very committed person, always looking for the best results and with a great team spirit. She is very attentive to new learning opportunities and does not hesitate to promote sharing.
Chechu Espinosa
Key Project Manager
More than 20 years of experience in Marketing. He started at Mediacom, then moved to Compal where he began his career in Trade Marketing and Strategic Marketing. In Refriango, he found the opportunity to get to know a new reality, Angolan. He returned to Portugal through McCormick (Margão) and Biocodex, thus adding the marketing of the pharmaceutical sector to his vast career. He currently attends an MBA at Porto Business School.
In 2021 he joined the Marketing Department. It is reflected in the passion we have for marketing. Pedro is a specialist in creating brands with personality and ambition. This is the basis you use to create branding strategies.
Pedro is involved and demanding in finding solutions for the various challenges. Lover of nature and animals, sustainability guides his performance and the way he lives.
Rui Patriarca
Marketing Manager
+20 years of experience in Marketing and Strategy with an MBA at the London Business School, Rui left his mark on leading multinationals such as Procter & Gamble, Coca-Cola, Heineken and Phillip Morris having worked in Portugal and at the headquarters. He also worked Portuguese companies such as Sogrape Vinhos and Cervejas Cintra.
Collaborates with Departamento de Marketing since 2019 while developing his own business. He holds an MBA from London Business School.
Multifaceted, with experience in team management and brand development, Rui has strong analytical and strategic skills combined with considerable know-how in marketing and communication.
Nuno Figueiredo
Managing Partner Portugal
24 years of experience in Marketing and Sales. He started at Pescanova and in the last 20 years he was at Portugal Telecom / Altice. He went through several areas, from product management to the commercial area.
Since 2019 in the Departamento de Marketing Nuno joins us to help manage the financial área. He also supports the team in special challenges where he recovers his marketing soul and uses his high commercial sensitivity.
Experienced and very careful to what is happening in the world, Nuno likes to add new angles of analysis to the projects.
We’re in love with marketing, brands, consumers, clients… We’re in love with all companies that aim to grow.
We talk business.
Marketing adds value, becomes brands into assets, and assets make companies more valuable, gather and move people.
What do we want: Helping companies to improve their business through marketing.
What do we do: We put marketing affordable to any company, using a flexible model, with experienced and skilled professionals. A guarantee of added value and swifter results.
What do we believe in? Flexibility, collaboration, transparency, the value of ideas and people.
Our favourite definition is “Marketing is the science of adding value”.
How it all started?
Coca-Cola started in a pharmacy, HP in a garage. Here’s our story.
Tiago had the idea of building a Marketing Department
Tiago Lemos is Portuguese, but he fell in love with a Spanish girl and became an Iberian for life. After a few years living and working in Madrid, they decided to move to Asturias and it was up there in the North of Spain that Tiago had the idea of Departamento de Marketing.
Used to working at the marketing team in large companies, Tiago arrived in Asturias where there are basically two big FMCG companies and realized that in order to continue doing what he liked the most, he would have to find other formats.
The business environment is mostly made up of small and midsized companies. Many of these companies need marketing, but cannot (yet) hire a professional exclusively, at least with the experience and skills that would be desirable.
In 2015 Departamento de Marketing in Spain is born
Inês Simas, also Portuguese, was working in Madrid, but came to Lisbon every week. Fed up with airport life, the day she started treating the crew of the monday 7a.m. flight by their name, she decided it was time for a change.
Inês and Tiago met at Coca-Cola Portugal where they were fellow employees. They've been good friends ever since.
Knowing about Inês' return to Portugal one day, Tiago, half joking, launches the challenge: “Are we going to make Departamento de Marketing a multinational?”. After a few months of reflection, Inês, who never thought of having a company, gives him a call and says ``let's get to it``.
In 2017 Departamento de Marketing in Portugal is born
It was created to make marketing available to all types of companies and along the way we realized that it is not only small companies that need to outsource marketing. Large companies see in our experience and external vision an asset to make projects viable and strengthen their teams.
Over these years, several professionals have joined the project, giving it shape and strength.
Today we are a team of 13 and we believe that Departamento de Marketing is more than a job, it's a life proposal.
MANIFEST
We are passionate about marketing and brands.
We believe above all in people and ideas. In light people. In clear ideas. We love to know the details and we always value emotions.
We like to be well accompanied. We are adept at collaboration and co-creation. We love trust and everything it stands for.
We like to kick and hit balls. We are committed and flexible. Methodical and organized. We love writing because writing makes us think.
We are fans of a good strategy, but it is only worthwhile if we get our hands dirty and if there are results. We are obsessed with goals and metrics.
We like to sell. And to buy.
We only work pro bono for those who do the same.
We don't like to spend but to invest.
We just want to work with top companies.
And being a first-rate company isn't about being a big company, a big brand, or having a lot of money to invest. To be a first class company is to have great people, a great work philosophy and great aspirations for growth.