About us


Tiago Lemos

Founder & CEO Spain

20 years of marketing experience.

He worked for companies such as L’oreal, Unilever, Coca-Cola, LG, Cafento and is the founder of 3 companies: Los 3 Sentidos, Departamento de Marketing and Hoopoe Running Apparel. He lived and worked in Lisbon, Madrid and Gijón.

Ines Simas
Inês Simas

Founder & CEO Portugal

25 years of marketing experience. Worked for companies such as Hewlett-Packard, Pescanova, Nutrexpa, Coca-Cola and Navigator. She lived and worked in Lisbon and Madrid.

For Inês without emotions there is no Marketing. Her art is planning and transform strategies into action plans. She has an obsession: always measure results and learn along the way. She is our Corporate and portfolio Strategy and Employer Branding specialist.

Silvia García

Marketing Manager

Marketing and communication expertise with more than 14 years of experience, working both for multinationals and SMEs. She is very dedicated to her work and has a knack for learning, adapting to changes and creativity to develop innovative solutions. She has a lot of experience on managing multidisciplinary teams.

Victoria del Tejo

Marketing Manager

Enthusiastic professional, compromised and passionate about the digital environment. She has managed strategic marketing projects and 360 campaigns both in national and international environments dealing with B2B and B2C.

Daniel Coelho

Marketing Manager

18 years of marketing experience. Worked in Unilever, United Biscuits and Colgate-Palmolive. He also worked in the marketing services sector at Universidade Europeia, IADE, IPAM and Guerin – Salvador Caetano Group. He lived and worked in Lisbon and Madrid.

Highly results-oriented, he uses strategic thinking and interpersonal skills to drive change and innovation in every challenge. He is our expert in Digital Marketing.

Chechu Pérez-Espinosa

Key Project Manager

Committed and client-oriented. Enthusiastic about learning and with a positive attitude.

Project management, commercial activities and events organization have had a major influence on my professional career in multinationals and media agencies.

Inês Baptista

Marketing Manager

20 years of marketing experience. Worked with major brands in advertising and design agencies, with strategy, project management and customer service roles. She worked on Nova Publicidade, Brandia, Partners and Ivity. She also experienced the “other side” in companies like Jerónimo Martins and Novis.

Analytical, organized and multifaceted. Passionate and committed to making a difference in the area of ​​Social Responsibility. She is our Branding Specialist.

Paula Reis

Marketing Manager

15 years of marketing experience. Worked for companies such as Walt Disney and Coca-Cola early in her career. For the past 10 years she worked in McDonald’s where she had held various marketing roles. She was responsible for projects of international prominence and of great national impact. She lived and worked in Lisbon, Oporto and Greece.

Extremely dedicated, detail-oriented, Paula never leaves anything to chance. She loves good challenges! She is our specialist in Retail Marketing.

Rui Patriarca

Marketing Consultant

20 years of experience in Marketing and Strategy with an MBA at the London Business School, Rui left his mark on leading multinationals such as Procter & Gamble, Coca-Cola, Heineken and Phillip Morris having worked in Portugal and at the headquarters. He also worked Portuguese companies such as Sogrape Vinhos and Cervejas Cintra.

Multifaceted, with experience in team management and brand development, Rui has strong analytical and strategic skills that, combined with marketing and communication know-how, allow him to be our specialist in business and brand strategy.

Nuno Figueiredo

Managing Partner

24 years of experience in Marketing and Sales. He started at Pescanova and in the last 20 years he was at Portugal Telecom / Altice. He went through several areas, from product management to the commercial area.

Professional and pragmatic. Curious and multifaceted. Nuno came to add. He calls himself part of the Department’s backstage and he manages the financial area and supports the team in special challenges where he recovers his marketeer soul and uses his high commercial sensitivity.

Marta Amorim
Marta Amorim

Marketing Manager

20 years of experience in Marketing. Worked brands such as Coca-Cola, Auchan, Diageo Portugal, Opel, Unilever,  Johnson&Johnson, Nestle and L’Oréal. For the last 10 years, she has dedicated herself to launching and managing the KidZania brand in Portugal, taking over the company’s Marketing and Communication.

Marta is passionate about brands and loves to makes it happen. She likes to think outside the box and to bring innovation to the business. Weighted, methodical and attentive to detail. She is our Children’s Marketing Specialist.

Alexandra Portugal

Marketing Manager

22 years of experience in Marketing. Started at Central de Cervejas, one of leading brand of beers in Portugal, and for the last 20 years she was at McDonald’s. She was responsible for several projects among which the creation of the McCafé and launched McBifana (a typical Portuguese product). She created several platforms and communities with the aim of bringing together, retaining and rewarding McDonald’s customers.
Energetic and empathetic, Alexandra has a business vision that goes far beyond marketing. It involves teams, generates consensus and goes to the field. She is our specialist (one more) in Digital Marketing.

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