Our work
We offer the full spectrum of marketing services—from strategy to execution. B2C and B2B. Digital and offline. We are a Marketing Department, not an agency.
All our services are fully tailored to the specific needs of each client and developed in close collaboration to deliver practical, measurable, and sustainable results.
We offer four delivery models to suit the way your organisation prefers to work with us:
Marketing in Outsourcing
Need additional resources to deliver high-quality marketing?
This solution is designed for organisations that need an extension of their marketing department. We seamlessly complement in-house teams by combining the value of an external perspective with internal knowledge, delivering greater agility and stronger results.
Marketing Consulting
Do you have a project that would benefit from an external perspective to help structure and accelerate it?
This solution is designed for organisations that need tailored, project-based support. Whether it’s developing a marketing strategy, defining action plans, or managing marketing projects, we provide the expertise needed to move initiatives forward with confidence and speed.
Mentorship in
Marketing
Want to improve the performance of your marketing team?
This solution provides tailored mentoring sessions designed to support, guide, and advise your team on all aspects of marketing. By strengthening skills, building confidence, and sharing practical expertise, we help unlock your team’s full potential and drive better performance.
Marketing Trainning
Want to update and deepen your knowledge in your companies’ marketing?
With a strong practical focus, we share knowledge in a way that is accessible, actionable, and immediately applicable.
We deliver training at the Portuguese Chamber of Commerce and Industry and Lisbon Digital School, while also designing fully customised training programmes tailored to each organisation’s specific needs.
We are not an agency.
We are a Marketing Department, offering the full spectrum of marketing services—from strategy to execution. We work as an extension of our clients’ organisations, providing strategic direction, operational support, and hands-on implementation tailored to their business needs.
Once the strategy is clearly defined and an organisation knows who it wants to reach and what it wants to communicate, an agency is often the right partner for execution. However, in most cases, these fundamental questions have not yet been answered—or, at the very least, they lack clarity.
And in marketing, nothing is more important than strategy.
Why work with Departamento de Marketing?
Experience
We are a team of experienced professionals with the expertise to quickly adapt to your business context and organisational culture.
Time
There is nothing more valuable than your time. By delegating part of your marketing activities to a team that works as an extension of your own, you gain the capacity to focus on what matters most. Trust our experienced professionals and marketing services to save time, increase efficiency, and prioritise your strategic goals.
Focus
We bring structure, discipline, and rigour to every project, ensuring a clear focus and keeping every initiative aligned with its objectives from start to finish.
Frequently asked questions about. our marketing services in Departamento de Marketing
Departamento de Marketing replaces the in-house marketing department?
No. The ideal—and by far the most common—approach is a collaborative model in which your in-house marketing team works alongside ours.
For organisations that do not have an in-house marketing department and are not in a position to hire one, outsourcing can be an effective solution. In these cases, we take full responsibility for the marketing function while working closely with other internal departments to ensure alignment and business impact.
What is included in Departamento de Marketing's marketing services?
In the case of outsourcing, our services typically include context, company, and competitor analysis; an assessment of the current situation; the definition of the marketing strategy; the development of action plans; the selection and procurement of agencies and specialist partners; the preparation of creative and operational briefs; the coordination and management of all stakeholders involved; and performance monitoring and reporting.
Depending on the organisation’s specific needs, the scope may also include buyer persona research, the facilitation of workshops, and marketing budget management.
How much does it cost to work with Departamento de Marketing?
The fee is calculated based on the specific requirements of each project, including its scope, duration, and delivery model (outsourcing or consulting). As every engagement is tailored to the client’s needs, we provide a bespoke proposal that reflects the level of support required.
What we can guarantee is that our fees are highly competitive when compared with the costs of recruiting, onboarding, and maintaining an equivalent in-house marketing capability.
Do you work from our offices?
Yes, whenever it is beneficial for the project, particularly for meetings. One of the first steps in every engagement is to define, together with the client, the working routines and collaboration model that best support the project’s objectives and the teams involved. The most common approach combines occasional face-to-face meetings with regular remote meetings. We operate from our offices in Lisbon, while some members of our team work remotely, allowing us to remain flexible and responsive to each client’s needs.
Do you do websites?
Yes. There is no better opportunity to build a well-structured marketing function than during the development of a new website. However, our approach always starts with strategy—not with the homepage. We work with a network of highly experienced technology partners to ensure that every website is built on a solid strategic foundation and delivers both business and marketing objectives.
Do marketing services by Departamento de Marketing replace the agencies' work?
No. Our work is complementary. Agencies play a key role in the execution of the marketing plan.
Do you have creatives?
No. Our team is made up entirely of marketing professionals. We are not an agency. Many of our clients’ projects require creative services and, in those cases, just like an in-house marketing department, we source the market to find the best solution.
How do you evaluate your work?
At the start of every engagement, we work closely with the client to define the project’s objectives and agree on how success will be measured through key performance indicators (KPIs). Throughout the engagement, we remain focused on achieving these objectives while adapting our reporting to the specific needs of each project. We also conduct structured and formal performance reviews every six months to assess progress, identify opportunities for improvement, and ensure continued alignment with business goals.
Do you have experience in B2B?
Yes. The majority of our clients operate in the B2B sector, which has allowed us to build on our predominantly B2C experience while developing extensive knowledge and expertise in this important market across Portugal and Spain.
In which countries do you offer your services?
We are an Iberian company with offices and teams in both Portugal and Spain. While our primary focus is on these markets, we also have the capability and experience to support and manage global brands.
Do you offer training?
Yes, and it is something we are truly passionate about. We are lifelong learners, and delivering training is one of the best ways to stay up to date, learn from others, and deepen our expertise to the point where we can communicate complex concepts in a clear, simple, and practical way.
Do you have experience in digital marketing?
Yes. Marketing is marketing and digital is a channel. Today nothing we do is digital.
How long does the company exist?
We started in Spain in 2015 and expanded to Portugal in 2017. Today, we remain just as passionate about what we do as we were on day one.
Do you have a marketing challenge?
Every project starts with a conversation. We’re here to listen, understand your goals, and help turn your ideas into meaningful business impact.